Key Metrics Creators Must Include in Promotional Campaign Reports
As a creator, reporting on your promotional campaigns isn’t just about sharing numbers—it’s about demonstrating value and effectiveness. Whether you’re collaborating with brands or running your own marketing initiatives, presenting the right metrics in your reports can make or break your professional reputation. Having worked on multiple campaigns, I’ve learned firsthand what works best. Let’s break down the must-have metrics for a compelling promotional campaign report. 1. Reach and Impressions Why It Matters: These metrics show the potential audience size and the frequency of your campaign's visibility. They help brands understand how many people were exposed to their message. How to Include: Reach: Total unique viewers of your content. Impressions: Total number of times your content was displayed, including multiple views by the same user. Pro Tip: Use platform-specific analytics (like Instagram Insights or YouTube Analytics) for accurate data. 2. Engageme...